
FEBRUARY 22-24, 2026
ST. LOUIS, MO

The SBJ National Sports Forum was conceived in 1996 with the innovative idea of applying the 'league meeting model' to a broad gathering of industry professionals. The goal was to dismantle the silos between the NFL, NBA, and NHL, fostering the exchange of ideas and the cultivation of lifelong relationships.
Since its inception, the Forum has evolved into one of the largest annual gatherings of sports business professionals, encompassing a diverse array of teams, leagues, agencies, and brands. SBJ NSF is led by a Steering Committee of more than 20 industry professionals who guide the programming to ensure it is relevant and compelling.
In 2026, the Forum will celebrate its 30th anniversary and its first year as part of Sports Business Journal. More than 1,000 sports professionals responsible for ticket sales and service; sponsorship sales and activation; marketing; fan engagement; business development; and diversity and inclusion will gather in St. Louis for a three-day immersive, hands-on experience that will include more than 30 breakout sessions, 10 workshops and four main stage sessions.
Coming Fall 2025
2026 Speakers
Coming December 2025
2026 Agenda
INDUSTRY SEGMENTS
Leagues & Governing Bodies
Teams
Colleges
Corporate Sponsors & Advertisers
Agencies
EXECUTIVES AND PROFESSIONALS ENGAGED WITH
Marketing
Fan Engagement
Ticket Sales
Customer Service
Corporate Sales
Hospitality & Events
Activation
Business Development
Diversity & Inclusion
THE NATIONAL SPORTS FORUM EDUCATES SPORTS BUSINESS PROFESSIONALS BY FOCUSING ON THESE FIVE CORE PILLARS

SPONSORSHIP SALES & PARTNER ACTIVATION

MARKETING & FAN ENGAGEMENT

TICKET SALES & SERVICE

BUSINESS DEVELOPMENT

DIVERSITY & INCLUSION
ATTENDEES
TEAMS, LEAGUES & ORGANIZATIONS
Traditions
Group Pricing of Three or More Special rates for groups of three or more from the same company are available for this event. To find out more, email attend@sportsbusinessjournal.com.
Virtual Due to the format of this event, virtual viewing will not be available.
Sponsors
Want to be involved in this program?
For information on sponsorship opportunities, please email advertise@sportsbusinessjournal.com